Today I would like to talk about my recent experiences as an
independent author who is solely responsible for marketing my own novels
and short stories. As an indie author I have dealt with a number of
small local bookstores and I have several tips and suggestions for other
authors who want to see their books appear on the shelves of their
local bookstores.
My first suggestions is PERSISTENCE.
Some
time ago I was walking through my favorite part of old Louisville and
came across a local bookstore. I entered the store to browse and noticed
that in the far back corner there was a "Local Author's" section. I
decided to ask about offering my books on that shelf and the young man
behind the counter was very polite and helpful. He provided me with both
an email address and a phone # for the store manager and suggested I
contact said manager. I thanked the young man and went about my day.
A
few days later I emailed the manager. There was no reply. I waited a
week later and emailed again. Still there was no reply. So I decided to
place a phone call. time Still no reply. I decided to take a chance and
make a second phone call. This time I got through to the manager.
I
wish I could tell you that the conversation was a pleasant one. In this
particular case it was not. But had I not been persistent this entire
conversation would never have taken place.
The manager informed me
in no uncertain terms that I had no idea what it took to stay in the
bookstore business and preceded to lecture me about overhead,
distributor costs etc. Needless to say my books will not be appearing in
this particular bookstore anytime soon. I hope that my experience with
this particular store manager was the exception for my fellow authors
rather than the rule.
Which brings me to my next suggestion: STAY POSITIVE.
Even
though I walked away from that conversation feeling a bit discouraged, I
took several pieces of information away from that experience that will
help me in the future. The first of which is that calling a potential
business partner in the middle of a busy work day is probably not the
best way to get my message across. The second is that not every
bookstore or shelf is the appropriate place for my own work.
As always I welcome any comments, questions or suggestions you might have... and
thanks again for reading!
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