Have you ever thought that your writing missed the mark when it came to making a persuasive argument? This checklist will help you to develop the most compelling and persuasive copy imaginable.
Whether you are writing a headline, a sales page or a blog post, using the power of persuasion helps you to engage your readers and ensures that your ideas are delivered and understood.
Use this checklist to ensure that all of your writing is a persuasive powerhouse.
1. Have you established credibility and authority? Are you believable to your readers?
2. Have you included logical and reasonable evidence to support your message?
3. Have you identified the emotional triggers of your audience? Does your writing evoke an emotional response from your audience?
4. Does your writing appeal to the reader's goals of self actualization and higher purpose?
5. Does what you offer provide value to the reader such that it triggers a reciprocal response?
6. Do you encourage your readers to remain consistent with their beliefs and actions?
7. Have you highlighted the fact that your proposal is widely accepted by others within your reader's tribe?
8. Is your writing voice warm, sincere and likable?
9. Have you used scarcity as a persuasion tactic to motivate your readers to take action?
10. Are you using the illusion of choice to break down objections to your arguments?
11. Does your writing appeal to your reader's self interest?
12. Have you applied cognitive dissonance to break down resistance to your ideas?
13. Have you considered how your ideas are framed?
14. Have you reframed possible objections to your offer or ideas?
15. Have you considered using the rule of contrast to make an outrageous request followed by a reasonable one?
16. Have you considered making a small request followed by a larger one?
17. Have you used repetition in your writing to highlight your main arguments or ideas?
18. Have you included your readers in the story? Have you developed a story that your readers can imagine themselves playing out?
19. Do you explain why you want your readers to take an action or consider an idea?
20. Does your writing expose a truth that many are unwilling to express?
Remember it isn't necessary to use all of the tactics outlined in this document. Quite often one or two approaches are all that is required to motivate your reader; this largely depends on both your audience and the subject of your writing.
Whether you are writing a headline, a sales page or a blog post, using the power of persuasion helps you to engage your readers and ensures that your ideas are delivered and understood.
Use this checklist to ensure that all of your writing is a persuasive powerhouse.
1. Have you established credibility and authority? Are you believable to your readers?
2. Have you included logical and reasonable evidence to support your message?
3. Have you identified the emotional triggers of your audience? Does your writing evoke an emotional response from your audience?
4. Does your writing appeal to the reader's goals of self actualization and higher purpose?
5. Does what you offer provide value to the reader such that it triggers a reciprocal response?
6. Do you encourage your readers to remain consistent with their beliefs and actions?
7. Have you highlighted the fact that your proposal is widely accepted by others within your reader's tribe?
8. Is your writing voice warm, sincere and likable?
9. Have you used scarcity as a persuasion tactic to motivate your readers to take action?
10. Are you using the illusion of choice to break down objections to your arguments?
11. Does your writing appeal to your reader's self interest?
12. Have you applied cognitive dissonance to break down resistance to your ideas?
13. Have you considered how your ideas are framed?
14. Have you reframed possible objections to your offer or ideas?
15. Have you considered using the rule of contrast to make an outrageous request followed by a reasonable one?
16. Have you considered making a small request followed by a larger one?
17. Have you used repetition in your writing to highlight your main arguments or ideas?
18. Have you included your readers in the story? Have you developed a story that your readers can imagine themselves playing out?
19. Do you explain why you want your readers to take an action or consider an idea?
20. Does your writing expose a truth that many are unwilling to express?
Remember it isn't necessary to use all of the tactics outlined in this document. Quite often one or two approaches are all that is required to motivate your reader; this largely depends on both your audience and the subject of your writing.
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