The perks of freelance copywriting
Let's face it: freelance
copywriting is a great way of life. You have total freedom, freedom to
travel, freedom to work where you want, when you want, and for whom you
want. You are, technically at least, your own boss. Why? Because you
answer only to yourself, never to anyone else... except your clients.
But there's no one to ask if you need or want to take a week off. All
you have to do is, you guessed it, take a week off. Like any other job,
you're not going to be paid for that week, but you also don't have to
find anyone to cover for you, or worry about someone else snatching up
your position when you're gone.
If you're not a morning person,
you don't have to start work until noon. And you can do it sitting at
your kitchen table, in your pyjamas, eating a bowl of cereal. Or if you
are a morning person, you can utilize those early hours to get through a
few writing assignments before the sun is even up. You can head to the
local café and occupy a table for hours if you like the atmosphere, or
you can sequester yourself alone in your apartment and enjoy the
absolute silence while you finish up your projects.
And you do, in general, get to choose who you work with, which means you can say goodbye to all those unreasonable customers.
The drawbacks of freelance copywriting
Okay,
so the freedom isn't total freedom. Most freelance copywriters report
that they work just as much, if not more than when they held down
fulltime jobs-for the same pay. Plus, there's great job insecurity. If
you're trying to find work through a website you set up yourself, you
are going to rely heavily on referrals and customer reviews.
And
while you may labour under the delusion at first that you get to choose
who you work for, it will quickly become apparent that if you want to
make money, you will have to share your freelance copywriting skills
with people you don't necessarily see eye-to-eye with, and even people
that will be impossible to please, no matter how many revisions you
provide for them. There will be people that will demand that their
projects be moved to the top of your pile and that you be available to
them 24/7. And guess what? If you're strapped for cash, you might have
to just put up with it.
Whatever makes you happy
Freelance copywriting: does it make you happy?
You
will have to determine for yourself if the perks outweigh the
drawbacks. For plenty of people, they do. The long hours and demanding
clients cannot colour the freedom of being your own employer. If you
yearn for nothing more than being out from under your boss's thumb,
freelance copywriting may bring you the happiness you are looking for.
But if a guaranteed pay check and the protection of an established
business is what will make you happy, then freelance copywriting
probably isn't for you.
Does freelance copywriting make you happy? What ups and downs have you experienced? Tell us what you think below.
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