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The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you own. Textual content is what is searched for by all search engines, including YouTube. So it is important, no vital, that the website content you create is of the best possible quality.
This article will give you a crash course on what it takes to make your website content effective and attractive to both human readers and to search engines like Google, yahoo and Bing. With these simple DO's and DON'T's, you will have the power to write or have written laudable, powerful and game-changing online content.
DO - Write original website content
Let it be known that while this article indicates the text on your website's pages, it really refers to all website content. This means articles, blogs, Facebook posts, forum threads, newsletters, links, descriptions of audio, video and graphics and of course, your website.
So this first DO is quite clear: write original content. DO NOT spin articles, copy others' work or even post duplicate content everywhere. When you take the time to craft original text, it will be far more effective than copying someone else's work. Who knows if theirs is even good anyway?
DON'T - Just list your features
It's a common occurrence, especially for more technical information, to simply list what it is and what it does. Remember, however, that everyone and everything has features. And the 2,815 other people who are doing what you do have features too. It's not to say that features aren't necessary. They are. Just don't lead with them. After all, how does this really solve the reader's problems?
DO - Put yourself in the mind of the reader
One of the most effective things you can do when creating any influential website content is to write it from the perspective of the reader. Think about the person reading your content, your titles and your descriptions. What are they looking for? What are their wants and needs? In other words, what can you do for them that others can't? Or can't do as well? Why are you different?
DON'T - Forget about SEO
SEO or search engine optimization, is one of the most important factors in any effective website content writing. Remember, that even if people are searching for videos, the search engine is looking at titles and descriptions. It's text that gets searched, so therefore, it's text that must be optimized for the search engines. Good SEO is crucial to the success of any website content. Never forget that once textual information goes live on the web, it may exist there for a very long time.
DO - Organize your thoughts ahead of time
This is something of an obvious one. It's still true, however. Whether you're writing website content, printed material or a video script, you need to know what you're going to say before you say it. When you know the key points of your message, it's much easier to focus on the delivery. Itemize the key points of your website content and then write about each one in the most engaging and compelling way possible.
DON'T - Say it all at once
The final point is one that should be carefully adhered to. Remember that website content is a virtual funnel. People rarely buy on their first contact with you. So, when you create your content, picture that you are getting someone's attention and then constantly leading them closer and closer to you with more detailed and interesting website content with every contact.
For example, a prospective customer may first become aware of you through a text link to your Facebook page. Once on the FB page, they see a post you made that interests them. This post then links to your website's blog. Once on the blog, they see all sorts of useful and interesting information and decide to check out the rest of the site. They may sign up for a newsletter then, or perhaps your website content is compelling enough that this person takes a buying step. This is how website content both drives traffic and builds a customer base.
As you can see, writing effective website content is vital to your success. It can even be argued that if you already have a successful business that doesn't really focus on the internet, that it's time to start. With broadband, wireless and mobile computing, 97% of your customers, employees, partners and investors are online, so shouldn't you be too? And if so, shouldn't the website content you create be of the highest possible quality?
Would you like to have your website drive traffic, perform well
in searches and keep the attention and interest of your visitors?
The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you own. Textual content is what is searched for by all search engines, including YouTube. So it is important, no vital, that the website content you create is of the best possible quality.
This article will give you a crash course on what it takes to make your website content effective and attractive to both human readers and to search engines like Google, yahoo and Bing. With these simple DO's and DON'T's, you will have the power to write or have written laudable, powerful and game-changing online content.
DO - Write original website content
Let it be known that while this article indicates the text on your website's pages, it really refers to all website content. This means articles, blogs, Facebook posts, forum threads, newsletters, links, descriptions of audio, video and graphics and of course, your website.
So this first DO is quite clear: write original content. DO NOT spin articles, copy others' work or even post duplicate content everywhere. When you take the time to craft original text, it will be far more effective than copying someone else's work. Who knows if theirs is even good anyway?
DON'T - Just list your features
It's a common occurrence, especially for more technical information, to simply list what it is and what it does. Remember, however, that everyone and everything has features. And the 2,815 other people who are doing what you do have features too. It's not to say that features aren't necessary. They are. Just don't lead with them. After all, how does this really solve the reader's problems?
DO - Put yourself in the mind of the reader
One of the most effective things you can do when creating any influential website content is to write it from the perspective of the reader. Think about the person reading your content, your titles and your descriptions. What are they looking for? What are their wants and needs? In other words, what can you do for them that others can't? Or can't do as well? Why are you different?
DON'T - Forget about SEO
SEO or search engine optimization, is one of the most important factors in any effective website content writing. Remember, that even if people are searching for videos, the search engine is looking at titles and descriptions. It's text that gets searched, so therefore, it's text that must be optimized for the search engines. Good SEO is crucial to the success of any website content. Never forget that once textual information goes live on the web, it may exist there for a very long time.
DO - Organize your thoughts ahead of time
This is something of an obvious one. It's still true, however. Whether you're writing website content, printed material or a video script, you need to know what you're going to say before you say it. When you know the key points of your message, it's much easier to focus on the delivery. Itemize the key points of your website content and then write about each one in the most engaging and compelling way possible.
DON'T - Say it all at once
The final point is one that should be carefully adhered to. Remember that website content is a virtual funnel. People rarely buy on their first contact with you. So, when you create your content, picture that you are getting someone's attention and then constantly leading them closer and closer to you with more detailed and interesting website content with every contact.
For example, a prospective customer may first become aware of you through a text link to your Facebook page. Once on the FB page, they see a post you made that interests them. This post then links to your website's blog. Once on the blog, they see all sorts of useful and interesting information and decide to check out the rest of the site. They may sign up for a newsletter then, or perhaps your website content is compelling enough that this person takes a buying step. This is how website content both drives traffic and builds a customer base.
As you can see, writing effective website content is vital to your success. It can even be argued that if you already have a successful business that doesn't really focus on the internet, that it's time to start. With broadband, wireless and mobile computing, 97% of your customers, employees, partners and investors are online, so shouldn't you be too? And if so, shouldn't the website content you create be of the highest possible quality?
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