If you want to make your copy read quickly and smoothly --
without a bump or a "bobble" -- making it as easy as
possible for your customers to read your entire ad in one
sitting...without getting distracted, bored or confused...then
this article will show you how.
Do you know what a "transition" is?
Transitions are little sentences, phrases and words that
help connect paragraphs together. And what they do is
guide your readers to wherever you want them to go by
making it easier for their brains to follow along.
Sometimes they take your reader from one idea to another.
Sometimes they guide your reader from one thought to a
related thought. Sometimes they simply ask a question. It
really just depends on the context of what you're trying to do
in your pitch.
Here are a few examples:
Listen to this:
There's more. A lot more. Like...
Here's what I mean:
Now get this:
What are your options?
And here's more good news:
Think about it.
Here's the weird thing:
The truth is this:
This is amazing enough, but even more remarkable is the
fact that...
It all boils down to this:
Even better...
And so on and so forth.
There are thousands (probably tens of thousands) of
transitions you can use. But there's only about 80 I use
regularly. Each of which is taken directly from real sales
letters that have all been proven to pull in hundreds of
thousands, if not millions (even tens of millions) of
dollars.
To create your own list, simply grab your swipe file of ads (I recommend Gary Halbert ads) and start copying out the transitions.
In just a couple hours you'll have a hot list words and phrases sure to make your ads read much faster and easier.
without a bump or a "bobble" -- making it as easy as
possible for your customers to read your entire ad in one
sitting...without getting distracted, bored or confused...then
this article will show you how.
Do you know what a "transition" is?
Transitions are little sentences, phrases and words that
help connect paragraphs together. And what they do is
guide your readers to wherever you want them to go by
making it easier for their brains to follow along.
Sometimes they take your reader from one idea to another.
Sometimes they guide your reader from one thought to a
related thought. Sometimes they simply ask a question. It
really just depends on the context of what you're trying to do
in your pitch.
Here are a few examples:
Listen to this:
There's more. A lot more. Like...
Here's what I mean:
Now get this:
What are your options?
And here's more good news:
Think about it.
Here's the weird thing:
The truth is this:
This is amazing enough, but even more remarkable is the
fact that...
It all boils down to this:
Even better...
And so on and so forth.
There are thousands (probably tens of thousands) of
transitions you can use. But there's only about 80 I use
regularly. Each of which is taken directly from real sales
letters that have all been proven to pull in hundreds of
thousands, if not millions (even tens of millions) of
dollars.
To create your own list, simply grab your swipe file of ads (I recommend Gary Halbert ads) and start copying out the transitions.
In just a couple hours you'll have a hot list words and phrases sure to make your ads read much faster and easier.
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