One thing all successful Internet marketers have in common is
that they're good copywriters. If you want to have a profitable online
business, you need to know how to write a copy that motivates people to
buy your product... a copy that sells!
In this article, I'm going
to reveal 3 important rules that you should follow to write persuasive
copy. Put these tips into practice, and watch your sales start climbing
almost immediately!
#1. Believe In Your Product
It
doesn't matter how many books you've read about copywriting... your copy
won't sell if you don't believe in your product. It's very important to
believe your product will help your customers solve their problems and
give them what they want.
You should believe that it's worth much
more than they pay for it. What you think about your product and how
much you believe in it is very important -- as much as the success of
your copy depends on it.
Let me give you an example...
Let's
say you want to sell an ebook titled How to Become a Professional
Writer in 90 Days. You've never read this ebook and You don't know if
it's good and worth the price. It's just an affiliate product that
you've decided to sell to make money.
You create a website and
write a sales letter to motivate people to buy it. You implement all the
tips and tricks you've heard about copywriting: a killer headline,
short paragraphs, etc. Now you expect to make a lot of money. You wait
and wait. But what happens is... nothing!
Do you know why?
Yes,
because you didn't believe in the product you wanted to sell. You
didn't believe in what you said in your sales letter because you hadn't
read the ebook yourself and had no idea how it was.
If you don't
completely believe in your product, the reader will know this through
every word of your copy. He understands that something is wrong and it
makes him hesitant to buy from you.
After all, if you don't believe in your own product, then how are you going to make them believe?
# 2. "What's In It For Me?"
"So what?"
"What's in it for me?"
These
are the questions people keep asking while reading your copy. All of us
look for benefits in everything we do, so do your customers. They want
to know how your product will solve their problems. Basically, they want
to know "what's in it for them".
... And you should certainly answer this extremely important question.
Explain
what problems they have right now and convince them that they should do
something about them. Create a sense of urgency to solve the problems.
Then give them the solution: your product!
Tell them how your
product will save their valuable time and money, bring them more
happiness, money, health and so on. Make them imagine how wonderful
their life will be with your product. Make them excited, very excited!
I give you an example...
Let's
say that you want to write a copy for a very effective sleeping pill.
First, you need to find the problems of your target market. What
problems do people have who can't get a good, restful sleep?
Well,
they usually lose their temper a lot and can affect their
relationships. They're nervous and can't concentrate on work, which in
turn can make their boss angry. They're always tired and don't feel like
doing anything, among other serious problems.
Now explain each
problem the way they can see it, hear it, taste it and feel it! Make
them wish deeply that they could get rid of the problem.
Are you here with me? Now it's time to give them the solution: your sleeping pill!
Explain
how it will help them fall asleep without waiting for hours. With your
pill, every morning they wake up smiling because of a restful night.
Finally, they will be rid of the terrible headache they always had. They
will no longer be tired at work and can finally get a raise.
Are you getting the picture?
Tell them what's in it for them and your copy will sell like crazy! Now it's time for the last rule...
# 3. Write to One Person
Amateur
copywriters think because many people read their copy, they should
write to the public. No! Even if all the people in the world were to
read your copy, each of them would read it individually. So each of the
readers should feel you're talking to him and only him. This makes your
copy have a much higher impact.
Your copy should be friendly as
well. Write as if you were addressing your best friend. Don't start with
"Hey, everybody". You don't use that in a personal letter, do you? Say
something like "Dear Friend" and your copy will be friendly and
effective. After all, you're calling him your friend.
# Final Notes
Copywriting
is an essential part of your marketing strategy. If you have a great
product but don't know how to write effective copy, you won't make any
sales because you can't motivate people to make a purchase.
To
become a professional copywriter you need to practice a lot. The more
you write, the more you learn. If it takes you a long time to write your
first copy, don't worry. After all, it's your first time. No one's born
a copywriter. If you see that someone's copy sells like crazy, he sure
has practiced very much.
Some people give up at first, when they
see they can't write as well as a professional copywriter. If you've
just started, you shouldn't compare yourself with experts. Instead,
learn from their experience and don't make the same mistakes they once
made. It will save you a lot of time!
And don't forget that you
should never sell a product that you don't believe in. Even if you make
some sales, you're making money by lying to your customers and betraying
their trust... and it's not fair at all! They've worked hard to earn
every dollar and now you're taking their money for something you
wouldn't ever buy yourself
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