SEO (search engine optimization) has changed over the years.
Humans decide how popular your website or article is. Think about it.
What good does it do if your copy is at the top of the list for SEO but
people hate to read it?
Here are some ways to write for both humans and SEO.
Focus on one main idea. Search engines and humans want copy that covers one topic or answers one question. If your copy is all over the place, humans and search engines won't understand what you're trying to say.
Write enough. It doesn't matter if your blog post is 200 words or 2,000 words. Just write enough to explain and cover your main idea.
Use links. Inbound links are links that point to other pages on your site. Outbound links are external links that point to other sites. Links are a great way to give extra information to your reader - if they want to dig deeper and learn more.
Use keywords (sparingly). Include a long-tail keyword in your title and a couple of times in your copy. Long-tail keywords are words very specific to what you are trying to say. You'll get better search rankings and more qualified readers. Use keywords in your subheadings that relate back to your long-tail keyword.
If you stuff your copy with keywords, you'll turn off your reader. And Google will penalize you for it. There are no set rules on keyword density anymore. If you're writing sounds like spam, change it. Your writing should sound personal and natural.
"When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." - Dale Carnegie
Here are some ways to write for both humans and SEO.
Focus on one main idea. Search engines and humans want copy that covers one topic or answers one question. If your copy is all over the place, humans and search engines won't understand what you're trying to say.
Write enough. It doesn't matter if your blog post is 200 words or 2,000 words. Just write enough to explain and cover your main idea.
Use links. Inbound links are links that point to other pages on your site. Outbound links are external links that point to other sites. Links are a great way to give extra information to your reader - if they want to dig deeper and learn more.
Use keywords (sparingly). Include a long-tail keyword in your title and a couple of times in your copy. Long-tail keywords are words very specific to what you are trying to say. You'll get better search rankings and more qualified readers. Use keywords in your subheadings that relate back to your long-tail keyword.
If you stuff your copy with keywords, you'll turn off your reader. And Google will penalize you for it. There are no set rules on keyword density anymore. If you're writing sounds like spam, change it. Your writing should sound personal and natural.
"When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." - Dale Carnegie
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